With the advent of e-commerce, selling products online has become a popular way for businesses to reach more customers and increase their sales. In the Philippines, online shopping has been on the rise in recent years, with more and more Filipinos turning to online marketplaces like Lazada and Shopee to purchase goods. While these platforms offer many advantages, there are several reasons why business owners should consider selling on their own website.
When you sell on a third-party platform, you are essentially operating under their brand. While this can be beneficial in terms of exposure, it can also make it difficult to establish your own brand identity. When you sell on your own website, you have complete control over the look and feel of your online store. This allows you to create a unique brand identity that can help you stand out from your competitors.
When you sell on your own website, you have direct access to your customers. This means that you can build a relationship with them and gain valuable feedback that can help you improve your products and services. On the other hand, when you sell on a third-party platform, you are often limited in your ability to communicate with customers.
While selling on a third-party platform can be convenient, it can also be expensive. These platforms often charge fees for each transaction, which can eat into your profits. When you sell on your own website, you can avoid these fees and keep more of your profits.
When you sell on a third-party platform, you are often limited in terms of customization. You may be able to choose from a set of pre-designed templates, but you may not be able to fully customize your store to meet your needs. When you sell on your own website, you have complete control over the design and functionality of your online store.
When you sell on a third-party platform, you may not have access to all of the data generated by your online store. This can make it difficult to make informed business decisions. When you sell on your own website, you have complete ownership of your data and can use it to gain insights into your customers and improve your business.
In conclusion, while third-party platforms can be a convenient way to sell products online, there are several reasons why business owners in the Philippines should consider selling on their own website. By doing so, they can establish their own brand identity, build stronger relationships with customers, save on costs, fully customize their online store, and have complete ownership of their data.