A logo builds trust by validating your professionalism and gets people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
Unique - Your logo should not resemble a piece of clipart. It not only appears unprofessional, but it may also be used against you by a competitor. Also, you do not want to infringe intellectual property laws. If your logo is too similar to a competitor's, it's better to make changes to differentiate yourself.
Relevant - Your business is represented by your logo. It must be relevant to the company it represents. Small businesses should have a logo that fits to their business plan and is relevant to their operational area in order to be recognized in the market.
Simple - A simple logo is easy to recognize even at a glance and easier to recall. It is understandable, effectively communicates the brand's identity, and is effective in engaging new customers.
Adaptive - Your logo should be adaptable because it shows on all of your physical and online marketing materials, such as social media, your website, and printed advertising. The logo's adaptability allows it to be scaled up or down without losing its statement. As a result, a strong logo may be utilized in a variety of mediums without losing its gripping impact.
Timeless - Because your logo is the visual image of your company, you want it to remain consistent throughout time. In your logo design, aim for durability since it should be timeless and enduring, despite shifting trends.
Your website - The most apparent location to display your logo is on your website, especially the Navigation, title bar, and other pages of the website. It also appears alongside other important aspects of your brand's story, such as the image when you share a page on social media. Customers may easily connect the dots by looking at these brand features together.
Newsletters and Emails – Using your business logo in emails and newsletters will make customers so familiar with your business that your name comes to their mind when they need a product.
If you already have a logo, better make sure that the background is transparent. Transparent logos are flexible logo files that may be used for a variety of purposes without looking odd in the layout. They can be used in any setting, color, background, or surface that contrasts with your logo or obscures it. There are websites online that you can use to make the background of your logo transparent. Try the free website below:
https://www.remove.bg - this website offers 100% free automatic background removal without limit. It also gives you the option to edit the result before saving it.
It would be nice if you were to use PNG as the logo format. If it is of different format, for example JPEG, we can help you transform it into a PNG. It is also important to note that the size should be at least 320px.
If you are unsure or have doubts about your logo, we are very much willing to give you advice.
If you don’t have a logo yet, you may use websites that offer free to create your own logo. Most of them have paid extra services but allow you to get a quick result for free. We suggest the following websites:
https://myfreelogomaker.com - this website offers templates to start with. You may also customize the logo by adding text, changing the icon and colors, and even preview it before downloading. The only downside is that you stick to their icons as your logo. You won’t be able to upload your own images.
https://freelogocreator.com - this website lets you create your own logo from scratch. Though it offers templates, it gives you the freedom to customize your logo based on the type of industry or business you have. Since it’s free, you can only download low resolution logos (JPEG or PNG).
https://www.canva.com - Canva has been in the market for years. Canva offers many services and one of them is creating a logo. It is free to use but some features are limited and can only be used upon purchase of their paid plans.
https://express.adobe.com - Adobe offers free logo creation tool. You may start from scratch but are limited to some features.
Because your logo will play such an important role in building your business identity, you should think carefully about how you will design it. Keep in mind that you do not have to go through this alone. If you have any questions or concerns regarding the logo design process, contact a professional. That way, you can be confident that you have the ideal logo for your business.