What text do we need

And how to write simple texts

Give your customer the info they need

Writing content for your website entails creating all of the information it provides. It can include everything from your company's contact information to product and service data, as well as other textual content. The focus of simple texts is to provide the information your customer is looking for.

It may appear to be too difficult to write such text content, but don't worry. This section will teach you how and where to begin.


Homepage: First impression of your business

It's a brief explanation text that appears prominently on web page layouts to inform visitors about the site's purpose. This can help customers in determining if they are in the right place. In writing homepage text, you should remember the following:

  • write what the business is about

  • give hints as to what action (or actions) they can take immediately (call to action / promos)

  • give relevant information about what to expect if the visitor decides to stay longer on the site (point to other pages)

Example: homepage text information for a Law Office

We are a full-service, one-stop law practice established in the Philippines that offers a wide variety of competent legal services to both individuals and corporations.

We at Hortaleza take pleasure in providing excellent service, no matter how large or small the case. Our company specializes in real estate and property law, litigation, taxation, tax and customs advising and advocacy, corporate organizations, reorganizations and compliance, labor and immigration law, and other areas of law in the Philippines.

Contact Page

Contact details and description

This one hardly needs any text. People visit this page to get information. 

  • Contact details including phone number, email address, and your shop/business address

Example: Contact Us text information for a resort

Casa Lundo

Rizal Street 123

Busuanga Palawan



Casa Lundo is a scenic 30-minute drive from Busuanga Airport and a 40-minute journey from Coron. A 2-minute boat journey across the Bay will deliver you right to our door. We will make arrangements for your pick-up and transfer.

By air: Philippine Airlines, Cebu Pacific Air, and Skyjet offer regular daily domestic flights from Manila, Clark, Cebu, and Puerto Princesa (45-60 minutes flight time). Air Juan also operates flights from Caticlan (Boracay), Puerto Galera, and San Vicente (check airline websites for latest routes and schedules).

Air Juan also conducts a daily 9-seater Seaplane service from Manila Bay right to our doorstep for guests seeking to come in style!

About Page

About us: Interested visitors go here

This is the page of a website that says, ‘Who we are’. If a visitor wants to learn more about you or your business, they will go to the About page. This page usually contains the following information:

  • History of the business (how and when the business started. This may also mention the people behind the success of the business)

  • Mission and Vision of the business

  • Testimonials/reviews from previous and existing customers

Example: About Us text information for a lechon store

Lechonline - since 2021

Welcome to Lechonline, your one-stop shop for lechon.

We're committed to serving you the greatest lechon possible, with an emphasis on flavor, hygiene, and quality.

Lechonline, which was founded in 2020, has gone a long way since its humble beginnings in Manila. Our enthusiasm for classic lechon inspired us to create our own business when we initially started out.



Inform the customer about your offerings

This page contains product or service-related information. Providing text information for each product and service can assist potential customers in making a decision. The purpose of this page is to enlighten visitors on what your company has to offer. Normally this page contains a simple paragraph explaining this (next to the tables of services).

Tip: it might be a good idea also to include the booking engine on this page to trigger interested customers to make a booking/reservation

Example: service text information for a OB-GYN clinic

  • Breast Care - Taking care of your breasts and looking for changes should be an important component of any woman's health care regimen. But what if you notice a change in your breasts or discover a lump? Using cutting-edge testing, we can determine what is causing your symptoms and why you have a lump. If you are concerned about your breasts, please contact us right away to schedule an appointment.

  • Birth Control - Almost every woman visits her doctor on a regular basis for the same reason: she requires birth control. We work hard to satisfy this demand and ensure that our patients have access to the finest birth control options for their individual bodies and lifestyles. Call us right away if you want to learn more about your birth control options.

  • Pregnancy - Pregnancy is one of the most thrilling moments in a woman's life. It is also one of the most perplexing. Is what you're going through normal? Is it normal for the baby to move about like that? We provide prenatal care to keep you and your baby healthy — and to help you sleep well during your pregnancy. Call us right now to learn more.